I think I posted a few shakes back about how so many brands are launching
"Heritage" collections. Brands like Levi's, Land's End, Banana Republic, and
Barbour are launching lines that reflect their brand's history, with a
twist. Lesser known brands like Dr. Romanelli are producing heritage denim
lines for the likes of Barney's and Levi's, complete with vintage patchwork. I think it's quite timely- lately I am on a quest for authentic experiences
that I can connect to- whether it's clothes, travel, food, or books, it's a
comfort to embrace those things that celebrate quality and good values. In
such unpredictable times where technology is changing faster than light
speed, look for more well known brands to herald their history with items
and collections that encapsulate not only where they are going, but where
they have been. It speaks to those of us who know who we are and are not
necessarily looking to reinvent, but to look at things we have always loved
with a fresh eye yet a deep trust- tried and true. Amidst layoffs and
redefining of roles in the workplace, maybe we all need to take a look at
our own personal heritage and find out what made us tick in the first place.
And if you are not a fan of your OWN heritage, you can always pretend to
have grown up on the English countryside (Barbour), or on the plains of the
Serengeti (Banana Republic).
"Heritage" collections. Brands like Levi's, Land's End, Banana Republic, and
Barbour are launching lines that reflect their brand's history, with a
twist. Lesser known brands like Dr. Romanelli are producing heritage denim
lines for the likes of Barney's and Levi's, complete with vintage patchwork. I think it's quite timely- lately I am on a quest for authentic experiences
that I can connect to- whether it's clothes, travel, food, or books, it's a
comfort to embrace those things that celebrate quality and good values. In
such unpredictable times where technology is changing faster than light
speed, look for more well known brands to herald their history with items
and collections that encapsulate not only where they are going, but where
they have been. It speaks to those of us who know who we are and are not
necessarily looking to reinvent, but to look at things we have always loved
with a fresh eye yet a deep trust- tried and true. Amidst layoffs and
redefining of roles in the workplace, maybe we all need to take a look at
our own personal heritage and find out what made us tick in the first place.
And if you are not a fan of your OWN heritage, you can always pretend to
have grown up on the English countryside (Barbour), or on the plains of the
Serengeti (Banana Republic).
