'Tis The Season for Urban Outfitters

Hiya, Friday. I am thrilled you are here and looking forward to a nice
weekend, hanging with my hubby and puppy. Hoping to read the Keith book this
weekend too- have not had a second.

In other news, I got my Urban Outfitters November 2010 calendar in the mail
yesterday. If there was ever a company that knows their target and how to
speak to it, it's Urban Outfitters. What's genius about Urban is that if I
close my eyes, I'm able to perfectly picture the Urban guy or girl, no
problem. That's pretty solid- not many retailers can do that, though I do
think there's definitely a Zara girl, and the crown for perfecting the
"type" is J. Crew, who does it better than anybody and sells a unique blend
of American sportswear and quirky classics.

But back to Urban. The catalogue is beautifully shot by Cass Bird, she's a
favorite photographer of mine and I am so digging the perfect casting and
fabulous styling. Sort of feels Gus Van Santlike, but on happy pills. Quiet,
young, pretty, vintage in feel, but ultimately festive. (I've attached some
photos for your enjoyment). This is a store that is super smart in their
marketing- they always depict a lifestyle that is both aspirational, yet
attainable, but more importantly cool. Maybe you'll find some stuff for
yourself this holiday season to dig on from Urban, that old standby of
affordable, trendy chic.

Cause that's what's up this urban Friday in the MIA. Have a fab weekend. XO