Good morning, Friday. Thanks for all the love and support for my new venture. I couldn't be more excited about it and can't wait to collaborate and make greatness together. It's truly the culmination of what I've always done and what I want to be doing, so let the games begin right now.
And speaking of right now, I am loving designers like Tom Ford and Thakoon presenting collections at Fashion Week (which is also right now) that are of the moment, as in- show on the runway, buy in the stores the next day., or as Vogue calls it "show now, buy now". Many fashion watchers have lamented Fashion Week and the fact that showing a season ahead no longer works for consumers, and that is 100% a step in the right and well heeled direction. We live in immediate times and fashion, an industry that sets trends but is often out of pace with technology, is finally waking up to the urgency we are all feeling when it comes to being creative. You've heard of eating what's in season? Now you're going to wear what's in season too. Think farm to table, runway to retail.
Plus, I like how it's translating to the in store experience. It's a nice shot in the arm. Case in point- on my way to lunch yesterday I popped into Saks and they were selling Tom Ford's newest scent, Ombre Leather 16, which debuted on the runway and although did not smell particularly new, the marketing around getting something hot off the runway was great. Everybody loves the newest shiny object these days, and embracing speed when it comes to production may be challenging, but is very much what consumers want. I have always been someone who shows up early- I like to get somewhere before everyone else so I can always be right on time. I have never been a fan of showing up late. Now more than ever, that's not smart. Ram Dass had it right- "be here now" feels just about right. But getting there a little early wouldn't hurt.
It may seem like I myself popped up a fruit stand to sell my Maven wares overnight, but it was hardly the case. It took me time to figure out what I wanted to say and present and do, but once I did we went fast and now that I'm here, my desire and excitement has me feeling very much that "right here, right now" thing that is spreading throughout the world when it comes to our need for immediacy to keep up with the speed of trends, technology, and style. Yes, sometimes it's hard to catch your breath, but the moment is now and the time is right to deliver in real time. I just love that fashion is tuning into all of this and making some real changes.
Cause that's what's up this very present Friday in the 718. Yours, in setting the pace, being open for business, and right on time. XO