Good morning, Wednesday. I finally made it to barre class this morning, taught by my favorite teacher, and I'm feeling a bit better about the world. I posted an article this am on Facebook about how exercising needs to be a non-negotiable when it comes to work/workout balance, and I couldn't agree more. It's not even about being fit, it's more about peace of mind and that hour or so when it's way more about physical than mental. I need that and felt grateful to hit the barre today.
And as I got to work and was reading through my emails (freshly cleaned out inboxes make that much easier, ps), I got a promo from Everlane about a new wide leg pant (known as the Wide Leg Structure Pant) they were featuring. If you're not familiar with Everlane, you need to brush up on them straight away. They are based in SF with a small team in New York, and tout transparent fashion as the only way to dress. Their whole platform is based around knowing what it costs to make their pieces, and then knowing what you're paying in terms of a mark up. It's very modern and fresh and on trend, but really- the clothes are so great and really like that the consumer is included in the conversation about ethics in pricing. They also are raising money for causes like better food for schoolchildren, so really, you're putting your money where your pant is. I love that.
If you're wondering what direction the Gap should be heading in, look no further than this fabulous brand. I love that they offer modern clothes at great prices that take you from work to life and back again. On the site, they have a great source for how pieces will fit, modeled by real women. I love the model so much and it's great for all those basics you miss from the best days of the Gap. The prices are nice too. Think slightly higher than Banana Republic but much lower than Rag and Bone. The clothes themselves are without bells and whistles but provide a great opportunity to up your basics game. Oh and on the subject of the Gap, Everlane just hired Rebekkah Bay, recently of Gap fame and formerly of COS, to keep the dream alive. She's a true talent and this should make things very interesting and inspired. I'm not sure why she couldn't do her thing at the Gap, but sure she will do great for this brand who keeps getting it right.
Anyway, they got me to go on their site with those pants, which at $80 seemed like a good deal. I chose my size after looking around on their site about fit (so helpful when online shopping- see above) and then came the best part- for just under 5 bucks, the pants would be with me in one hour, straight to my office in Midtown, via Postmates messenger service. I mean. COME ON. Talk about bringing fashion to you. So good. Not every piece they make is available that quickly, but a few are and it's worth a look.
I then received a Facebook IM thanking me for my purchase and updating me as to when I could expect them. It's about half hour and counting now- I'll let you know how the pants fit and had to share a wonderful online experience that makes me seriously question how bricks and mortar, particularly in the basics space, could compete with such stellar service. There are so many great pieces for all body types. Very impressive business model and great shopping experience. Just wanted to share with all my pals. Cause that's what's up this pants on demand kind of Wednesday in the 212. Yours, in great service. XO