Good morning, Tuesday. I have a big launch party to attend tonight- more on that tomorrow. Excited to share what I've been working on the past few months. It all culminates tonight.
Thanks for indulging my feels yesterday. I was overwhelmed and nd desperately needed an escape from this soupy city. Now that I got to phone a friend after work, get a good night's sleep and hit a spin class this morning, I feel better. Back to basics, some may say.
And speaking of basics, I need to share with you my favorite new clothing line of late. I just love, love, love it. Their website boasts "uniforms for individuals", a sentiment I appreciate and I think a whole lot of others will too.
Alex Mill is the brainchild of two former J.Crew and Madewell mishpocha, and one of the founders is the son of Mickey Drexler so they know a thing or twelve about elevated basics. These are the clothes the Gap should be making. For real. I love everything about everything here. There's fabulous utilitarian chic jumpsuits, peppy striped shirtdresses for late Summer jaunts, and of course- super basics like soft tee shirts and oversized boyfriend shirts.
This Swiss dot tuxedo shirt is high on my list for Fall, as is that awesome white shirtdress- love how they've styled it over jeans. One giant miss for this new standout is the lack of size inclusion. I feel like these clothes would look fabulous on women of all shapes and sizes so why not guys? I just read that over 67% of women in America wear over a size 14 in clothing. So why not bring all of this coolness to everyone?
Also, the men's stuff is not quite there for me- not quite "cool" enough but am curious to know how the khakis fit and if the tee shirts are soft. David may have to go for a test run. They have a new store in Soho at 63 Greene Street between Spring and Broome. As for price, I don't see much for over 200 bucks, but it's pricier than the Gap, so hoping the quality reflects the cost.
I also love how they do a capsule called "Alex Mill Editions" which are limited run pieces in reclaimed materials. Smart. I love this custom dyed sweatshirt. They are having a dye class on Thursday at their space but are currently sold out. Looking forward to seeing what they have at the space next.
What do you think of this new line and is it just me that wants it all? These are clothes meant to be worn over and over. Are you watching, Gap? Make these types of things and bring people back to your brand. I've been saying fix the damn clothes for years and stop throwing money at advertising. I think Alex Mill is getting it right on most fronts- great design, sustainable materials, in-store experiences. Now they just need to extend their sizing. I absolutely think this brand is poised for success.
Cause that's what's up this American classic of a Tuesday in the 212. Yours, in simple silhouettes. XO