Maven product review: Purely Perfect Cleansing Creme- a hair(un)washing revolution

Good afternoon, Tuesday. It's warm and spring like in NY today, though I hear we're going to get downright chilly for Halloween. Needless to say, this topsy turvy weather has wreaked havoc with not only my immune system, but something way more important- my hair.

Like many other areas of my life, I've reached a happy contentment with the hair I was born with. After years of keratin treatments, I'm one for embracing one's natural texture, just letting it all go because I'm finding that pin straight thing, unless it's natural, to feel way too forced and weird. If you hair wants to be wavy, why not let it? It's true I have the most brilliant hairstylist (Siobhan Benson for life. Seriously. If you live in NY you have to see her), but I've also found a great new product that you've most likely been reading about of late- Purely Perfect's Cleansing Creme, which is the antibody for those of us who have a bit of an aversion to overly shiny, bouncy hair. You know what I mean- you know how your hair looks better after two days of not washing it? I find my hair is just too fluffy when it's freshly washed- much like my style vibe these days I like my hair to feel settled, lived in, perfectly disheveled in that awesome French way.  Caroline de Maigret above is the poster chick for this look, and here are a few more to show you what I mean- oh and I'm not a long hair girl, but j'adore that Bardot look of wham bam thank you hair. Shorter tresses can also achieve that je ne sais quoi too- genius all around, regardless of length.

After hunting down this hard to get, waitlisted everywhere product (randomly purchased on Urban Outfitter's website), I used it this morning. 

This is a product that is a shampoo and conditioner all in one, or moreover, a cleansing product that does not require a conditioner or any yucky stuff that strips your hair or cause too much buildup- it has no detergent or harsh chemicals which is a nice change from all the crap we put in our hair, though I've been sulfate free for a few years now with all of those aforementioned keratin treatments. I used about 3-4 pumps on my shoulder length hair and it felt amazing. Don't expect a lot of lather- that's the one thing that may get you but to me it made my hair feel clean in a really natural way. I let it dry naturally while I crawled back in bed for a few with the pup and I swear my hair is not only fluff free but also frizz free- a bonus beyond bonus on a day when there's actually a good bit of humidity in the air.  At this point in the game, finding a new product that works for my hair is a big deal, and I love that this one is actually a really healthy alternative to the whole shampoo and conditioner grind. I'm planning on buying their post shampoo products as well, and I'll let you know how those go, but the verdict on this one is- so far, so great. It's also cool for girls who like to wash every day or every three days- it's not damaging so washing frequently is not going to hurt you. Game changer, ladies. And it seems like stock has been replenished- you can buy it on the website or on Net a Porter and any variety of sources. You should hurry, though. It's a popular item, and for good reason.

Ooh and bonus points for Shu Uemura's Texture Wave Dry Finishing Spray, a great beach wave maker and texturizer that brings your wave to a good place. I've had my eye on this one for a while, and it was worth the wait to get it.  Cause that's what's up this sexy tressed Tuesday in the disheveled chic capital of the world, Brooklyn. Yours, in new products. XO


3 responses
Thanks for this nice article. I cannot live without this product! I use it in combo with my regular shampoo and conditioner. Even if I go one day without using it my hair feels heavy. I have really thick, wavy hair and it helps to keep my hair feeling light and not weighed down.
Thanks for this nice article. I cannot live without this product! I use it in combo with my regular shampoo and conditioner. Even if I go one day without using it my hair feels heavy. I have really thick, wavy hair and it helps to keep my hair feeling light and not weighed down.
Thanks for this nice article. I cannot live without this product! I use it in combo with my regular shampoo and conditioner. Even if I go one day without using it my hair feels heavy. I have really thick, wavy hair and it helps to keep my hair feeling light and not weighed down. http://www.the-best-hair-dryer-reviews.com/