Good afternoon, pals. It's chilly in NYC today and I have a small weensy hangover from seeing some old friends last night- amazing what a few drinks do to me these days. La-ame.
But I'm not here to talk about my hangover. I'm here to talk about cool brand Pilot and Captain, a travel line out of Philly that's making it happen, and soothing my obsession with all things travel these days. I LOVE these tee shirts and prints and totes from airports around the world, and particularly love that they will be opening a store in the Philadelphia airport. It's so brilliant and perfect and just one of those branding moments I really love- my hero for all of this kind of thinking is Andy Spade, and clearly Pilot and Captain shows a preference for his type of thinking- right place, right time, strong brand POV, and pitch perfect aesthetic that somehow feels vintage and right this minute, all at the same time. I adore that they are staking claim on the most perfect place for their product- utilizing the hometown airport. Brilliant. I can see this brand opening shops in airports all over the world. Move over, duty free. I'd rather buy one of these tees than a bottle of Chivas and some Chanel No. 5 any day. What a great souvenir/gift too. Love the tote and a big fan of the field guides with "insider" city cheese for those that like to stray from tourist trappings. Who doesn't need that? Oh and the travel prints would be super cute for a kids room, or for your own room. Love them. Not surprising the dudes who created this brand are design types.
Although I'm well aware how jaded I am when it comes to marketing, I still get excited when people take a simple and bold idea and bring it to life. Well done, Pilot and Captain team. Well done. Big ups to Philentrepreneurs.
Cause that's what's up this 215 love kind of Wednesday in the 212. Yours, in hometown pride, and great ideas. XO