Hi, sexy denizens of the internet. It's Tuesday and it's sunny and all is not lost...particularly my favorite medium, print.
I know this makes me sound a bit like a teradactyl (because they romanticize print, naturally), but I made a career for years producing photography for all things print. And like many people who work(ed) in the same world as me, it's been a bit of a winge-worthy time- with all things digital taking over, it's tough to think about what may happen to the print medium, though I do love all things digital and am fully connected- but give me a newspaper or magazine to read on a Sunday, and give it to me on paper. I am still smitten by the tangible. Sue me. Newsprint is sexy and that's that.
Apparently my favorite read in the nail salon knows that too. In Style is doing a scratch n sniff issue for July, with lovely Summer smells (clearly New York City in August is not one of them) like watermelon, grass, suntan lotion, popcorn and iced coffee.. I love that they're investing a concept into the print book- and who doesn't love a scratch n sniff, really? Perhaps more mags will follow suit and incorporate more sensory bells and whistles to enhance the print experience? Or billboards and out of home could include some smoke and mirrors, maybe even literally?
And then I found this lovely candle, that smells of newsprint. I want. I must have. Let the Times burn bright and such. The scent is, according to Refinery29, "in a word, newsy, with hints of guaiacwood, cedar, musk, spice, with 'a powdery note and velvet nuance,' meant to mimic the aroma of black ink on newsprint".The candle, made in a limited-edition run of 1,000, is available for $65 at Project No. 8 at Ace Hotel and Bondtoo.com. Be smart and go buy one.
Long live print, peeps. I am still a superfan and somehow can't get enough- just finding time to read all of this stuff in between blogging, social networking, and once in a while, living is the real challenge. Cause that's what's up this touchy feely smelly Tuesday in the MIA. Big ups to my folks in print. Let's keep this thing going. XO