I unsheathed my March In Style last night (which thank goodness is page
chunky once again) and was intrigued by Land's End's new print campaign,
which made me go their website celebrating their new line called Land's End
Canvas 1963 (think it launched in November of 2009). Can't really believe
how functional chic their new line is- it clearly speaks to the J.Crew/Gap
customers among us (and is derivative of both brands), but like how they're
trying to capture a new generation of customers with this line. I myself am
a huge devotee of basic pieces you can purchase and wear again and again. I
may be in the minority of people who get super excited about a black skirt
or a great white button down, but these are pieces I can't really live
without. I have traditionally thought of Land's End as a place to get a bathing suit
if you actually swim. Meaning devoid of any sexiness or style but super
functional, comfortable, and good quality. I'm rethinking that as we
speak...prices are nice too...starting point at about $15-$200. I couldn't
find much about who is designing for them now, but I dig. I really do. Also
goes back to my "authentic" point the other day as Land's End is a real
brand for real folks. Knitting. Hot Chocolate. Land's End. You know how that
story goes...maybe it's authenticity with a modern/urban twist we are all
after. Check out the line for 'yoselves below: http://canvas.landsend.com/canvas/index.html
chunky once again) and was intrigued by Land's End's new print campaign,
which made me go their website celebrating their new line called Land's End
Canvas 1963 (think it launched in November of 2009). Can't really believe
how functional chic their new line is- it clearly speaks to the J.Crew/Gap
customers among us (and is derivative of both brands), but like how they're
trying to capture a new generation of customers with this line. I myself am
a huge devotee of basic pieces you can purchase and wear again and again. I
may be in the minority of people who get super excited about a black skirt
or a great white button down, but these are pieces I can't really live
without. I have traditionally thought of Land's End as a place to get a bathing suit
if you actually swim. Meaning devoid of any sexiness or style but super
functional, comfortable, and good quality. I'm rethinking that as we
speak...prices are nice too...starting point at about $15-$200. I couldn't
find much about who is designing for them now, but I dig. I really do. Also
goes back to my "authentic" point the other day as Land's End is a real
brand for real folks. Knitting. Hot Chocolate. Land's End. You know how that
story goes...maybe it's authenticity with a modern/urban twist we are all
after. Check out the line for 'yoselves below: http://canvas.landsend.com/canvas/index.html
