Good afternoon, Friday. I'm sitting here on yet another rainy day, but this time I'm lucky enough to be enjoying one hell of a hangover. Yay me.
So as I'm sitting here licking my wounds (that taste like tequila), I just had a listen to Justin Timberlake's new sure to be Summer banger "Can't Stop the Feeling", created for the next Dreamworks animation release, "Trolls". With Variety asking if it's the next "Happy", it's hard to ignore thinking about what makes a hit song these days, and then thinking how we can apply it to our own lives. Yea, it's fluffy as fuck and super poppy, but that's what's fun about it. Stop being so snobby and serious, would you? It may not make it onto Pitchfork but it's good nonetheless. Because JT is adorable and infectious as always and the video is fun. To me here are the formulas for making your very own hit song, regardless of whether you can sing a note or not:
Be positive. Everybody needs something uplifting these days. If you help spread a positive message, people will sing along with you. With Trump and this endless rain in NY, it was nice to smile along with JT.
Get important types singing your praises. I love how JT used celebs in the video- it really supports the message and it makes sense for our own personal brands to incorporate whoever is trending in your industry- you may not be able to get Gwen Stefani, but think of who you know who can help you get your point across.
Keep it simple. This song is catchy as hell, and it ain't rocket science. The words are simple enough to sing along, and in that way, easily sharable and spreadable. That's the goal nowadays- simplify and share. And repeat.
Be inclusive. I love how this song and video allow for others to make their own versions of it, just like "Happy" did. That was the genius of that song and that's what's great about this one- everybody loves making their own content now and if you create something people can share and be part of, you're going to have a big hit on your hands.
Have fun. James Corden makes an appearance in this video, and to me, he is the poster child for someone having fun at work. This video is joyful and fun and of course, uplifting. If you show your passion and how much fun you're having, I guarantee everyone else is going to want to play with you too.
So if you want to make a hit/make a product/make a deal, look to JT to show you the way. What a great way for him to come back, and I am grateful for the inspiration this gloomy day. Cause that's what's up this can't stop, won't stop kind of Friday in the 718. Yours, in not going tone deaf. Link to vid here. XO