H&M's Erdem (and my failure )to launch

Good morning, Thursday. I haven't written on the blog for a minute because well, I've been writing for a living of late. No excuse I know. But it's a true fact.

But thought I'd take a moment and tell you how utterly pissed I am at the launch of H&M's Erdem collaboration. I went on line a few minutes after 8 am, and put two dresses in my cart. I immediately went to checkout and as I was entering my card info, both items disappeared from my cart because they sold out while I was paying. My cart to checkout experience should have been seamless as it was a two minute total transaction, but alas- how is it that items could leave my cart that quickly? I am super annoyed. Should I have waited online at the store like a rube? Perhaps. Perhaps I should have.

Did anyone else have that experience? Inquiring minds want to know.

Cause that's what's up this retail fail of a Thursday in the 212. Yours, in failure to launch. XO