Good afternoon, Thursday. Snow's in the rearview and hopefully we can set our sights on actual SPRING.
So here's something- has anyone else been noticing the ridiculous amount of Vogue collaborations happening? I've seen them partner with Splendid (which seems odd) as well as Birchbox for a limited edition box handpicked by their beauty director. In addition, there's Urban Stems for floral arrangements and a coterie of other schwag available on their site. It's so funny- Vogue has always been such an authority- I realize we live in different times now but when Vogue would tell you to buy a pair of pajamas or frequent a florist, you would. Now when they tell me to buy stuff they actually collaborate on, I don't want ANY OF IT. It just seems so damn cheesy. It's like glorified gift with purchase vibes. Yuck.
Maybe I'm hardwired differently than a millennial, but I find all of this really tacky. I know younger folks need to read Vogue, but not sure taking cheap shots at them is the way to do it? Does this stuff sell? The least offensive offering is the Birchbox, which to me somehow seems slightly ok because there's a very curatorial/editorial approach to the product selection whereas the other stuff feels like cheap trade show merchandise.
Sorry. Me no likey. How do you feel about it? I'd love to know. Oh one thing- I do love these espadrilles from Soludos though- on Vogue's site as a collaboration and kind of lovely. I like that you would never know they're Vogue branded. And they're cute.
But in general- no to a big honking logo like this Hood by Air disaster. Oy. The sentiment is probably correct but a hard no on that. Cause that's what's up this well branded Thursday in the 212. Yours, in what in the world is Anna thinking? (Hint: Money and desperation). XO