Good morning, little Monday. I wish I could say it was a relaxing weekend, but alas- no. From the looks of things, your mother is not quite as, well, challenging as my mother. But let's leave that there. I also did the whole Spring/Summer switcheroo this weekend and man, that's WORK. My wardrobe is a bit out of control- glad we hauled out 7 contractor bags to donate. Oy.
But enough about that- I wanted to write a post about my favorite new retail experience- the new Gucci store down on Wooster Street in Soho. OMG.
Unless you've been under a fashion rock, you know full well that Gucci under Alessandro Michele has been nothing short of a revolution. Everyone's clamoring for a small piece of the psychedelic, technicolor Gucci dream- from star stamped loafers to embroidered mules to monogrammed bags, Gucci is kind of everything right now. And though it's beyond expensive, it's luxe that feels really fun and it's even more fun to see in person. We all know bricks and mortar is in peril of late, but I truly believe if you make it fun, they will come. In droves.
Everything about this store is designed to make the hardest fashion girl and boy smile. Picture a couture candy shop.
I adore the design of the store- it's all set up for play and fun and amazing colorful indulgence. And truly, I've been clocking their shoes and bags of late, but the clothes are SO GOOD TOO. That trench. The lace warm up suit. The beautiful purple dress. I want it all. And I want it now.
What's groundbreaking about betting on retail these days is understanding the new consumerism, and Gucci gets an A+ here. According to Business of Fashion, they "wanted the store to feel 'inclusive,' with customers encouraged to handle merchandise themselves or just spend time inside, even if they don't buy anything. Customers can listen to a house music documentary on custom-made cat-eared headphones, check out a preview of an upcoming collaboration with Dapper Dan or use augmented reality to design their own bag or shoe." And that's the other big news- collaborating with the very designer who ripped them off is a stroke of sheer genius. Love that.
I can't wait to go back- oh and that old school tote you can monogram with your initials? I'm coming for you. One way or another.
Cause that's what's up this interlocking G of a Monday in the 212. Yours, in fashion fantasy. XO
The Gucci Store is located at 63 Wooster Street in Soho.